Mercury Beach
Mercury Beach is a hugely popular event in Martinique, welcoming more than 10,000 people every year. Since 2023, we have handled its organisers’ communication, edition after edition.
The objectives
- Create a strong identity, renewed with each edition.
- Position Mercury Beach as the event not to miss, without revealing the line-up.
- Grow awareness and sales.
- Give every customer and prospect the best possible support.
An ultra-colourful identity and a strong universe. And a new challenge every year.
18.19 Digital supports Mercury Beach across all of its communication: strategy, art direction, website, visual identity and all the content for every edition
The editions album
An art direction reinvented every year, one signature.
Mercury Beach
Our work
We handle the strategy, art direction, the visual identity of each edition, the website and all content, down to the merchandise and the development of a video game.
Before and after the event, we run the community and handle moderation to create interactions with the public.
The expertise involved
Event coverage
A communication strategy designed for each edition, before, during and after the event.
- Before / during / after communication
- Communication materials
Digital
The visual identity and universe of each edition, rolled out across every medium.
- Posters
- Video game
Social media
Content, moderation and an active community to create interactions with the public.
- Content creation
- Community management
- Moderation
Website
The event website and digital experiences that extend engagement.
- Custom website
- UX/UI design
Print
Wristbands, goodies and printed materials that extend each edition’s universe across the event site.
- Event materials