La Mauny
An iconic Martinique rum brand, La Mauny entrusted us with the launch campaign for its new Wouj cuvée. Designed as a 360° campaign, it was rolled out across several media: a video, a website, social media content and print materials.
The objectives
- Establish a recognisable campaign universe.
- Tap into the festive mood of the end-of-year season.
- Make the campaign’s art direction stand out while respecting the brand’s codes.
We imagined a visual universe built around red and gold, echoing the identity of the cuvée
C74 M66 J64 N71
R33 V35 B36[E2211C]
C0 M100 J100 N0
R226 V33 B28[DFC590]
C11 M21 J53 N0
R223 V197 B144[F7ECE0]
C2 M7 J11 N0
R247 V231 B224[FFFFFF]
C0 M0 J0 N0
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A universe tailored to digital
And rolled out across a range of print media
Beyond this campaign, we also support La Mauny in its day-to-day communication and in managing its social media
An identity and creations that combine the brand’s universe with compliance with the Évin law
La Mauny
Our work
We built the campaign universe around a warm, contrasting palette, then rolled it out across key visuals, social formats and web design.
Every touchpoint carries the same signature: La Mauny’s new expression is recognisable instantly.
The expertise involved
Digital
A concept and key visuals to launch the new Wouj cuvée.
- Web design
- Flyer
Social media
A strategy and content designed to increase the visibility and impact of the brand and the Habitation.
- Content creation
- Social media strategy
Website
For the launch of the Wouj cuvée, a landing page rounded out the campaign.
- UX/UI design
Print
Print gives La Mauny’s identity a real extension during field activations.
- Stand dressing
- Roll-up banners
- T-shirts
- Cups
- Hand fans
Video
We create video content that conveys La Mauny’s DNA, through its cuvées and the visitor experience at the Habitation.
- Video shoots
- Drone footage
- Editing