Cassiopée
Cassiopée is an aesthetic medicine practice. We designed its entire brand universe: logo and brand guidelines, website design, development of the teasing phase and support for the launch on social media.
The objectives
- Inspire trust before the very first appointment.
- Stand apart from the sector’s clinical codes with a warmer, more reassuring image.
- Make the care offer clear and accessible online.
An elegant identity with a natural, timeless colour scheme
C4 M6 J7 N0
R251 V238 B233[FAE6D8]
C5 M9 J14 N0
R250 V230 B216[ECD1B9]
C4 M19 J27 N0
R236 V209 B185[A65C48]
C28 M70 J73 N16
R166 V92 B72[7A3A26]
C34 M77 J81 N37
R122 V58 B38
A minimalist, refined website
Intuitive, contemporary navigation
Cassiopée
Our work
We built a universe between precision and softness: an elegant logotype, a warm, mineral palette and layouts that give content room to breathe.
The website extends this positioning with clear hierarchy and simple journeys; the teasing and then the social media launch established the brand before opening.
The expertise involved
Digital
An identity in warm, natural tones, elevated by fine, delicate lines that inspire confidence and serenity.
- Logo
- Brand guidelines
- Stationery
Website
A clear experience that puts the expertise and the treatments forward, to make conversion easier.
- UX/UI design
- Showcase website
Social media
Carefully crafted content for the teaser phase and the launch, presenting the treatments and raising brand awareness.
- Content creation
Video
A mix of animation and footage to illustrate the treatments, present the brand and showcase a cosy, reassuring setting.
- Video shoots
- Editing