Captain Fry
Captain Fry is a snack bar specialising in fish and chips: fresh fish, carefully seasoned and fried to order. The brand entrusted us with its creation and launch: logo, brand guidelines, menus and the opening of its social media.
The objectives
- Make the brand recognisable at first glance.
- Convey the generous, laid-back spirit of street food.
- Keep the identity consistent from the menu to social media.
A bold, graphic logo with an instantly recognisable concept
Colours and a typeface that reinforce a pop, modern street-food spirit
Captain Fry
Our work
We drew a compact, expressive logotype, carried by a bright, colourful, high-contrast art direction that embraces the street food spirit.
This graphic vocabulary runs across menus, packaging, photo shoots and social content without becoming repetitive.
The expertise involved
Digital
A strong identity designed for every brand touchpoint.
- Logo
- Brand guidelines
Social media
Editorial and visual direction to sustain the brand every day.
- Social media strategy
- Content creation
Video
Videos blending footage and motion design to showcase the recipes and the brand’s street food spirit.
- Video shoots
- Editing
Print
Stickers designed to extend the brand’s identity down to the smallest details.
- Storefront
- Labels